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4 minutesThe Google Ads vs. Facebook Ads debate sure is getting old, but businesses today are no closer to getting a clear picture than when they started. The misleading, often confusing conjecture that you have to pick either Google or Facebook for online marketing has dramatized the rivalry and overrated the competition. Many digital marketing consultants,

5 minutesA few years ago, internet marketing was not as competitive as it is today. But today, traditional advertising methods like TV advertising or newspaper adverts have taken a backseat to the rapidly growing online marketing campaigns. Google alone commands 90% shares of the search market, which makes ads the biggest source of online exposure for

7 minutesDid you know?  More than 7.735 billion people exist on planet Earth. Out of which, nearly 4.479 billion have Internet access.  That’s nearly 58% of the entire world population that we are talking about.  With technology evolving at such a rapid rate, various business owners have started taking their businesses online in order to reach

5 minutesIf you are into an eCommerce business, you should already know how ads form an integral part of driving traffic to your web store. Now consider this scenario. You run ads. Potential customers happen to see the ad, they are impressed and visit the product page on your site. But they just don’t have the

5 minutesWhat does it take for your business to have a successful presence online? The answer is simple! Your business needs Search Engine Optimization (SEO).  In the absence of a good SEO website, your business’s existence might not be visible to your potential customers. It might not stand a chance compared to similar professions offering the

4 minutesThere is a reason that there is $32 billion spent on Facebook and $20 billion on Instagram advertising annually (according to most recent rates). It works. While some of that revenue comes from large corporations, much of it is small business ads. Social media advertising helps level the ad playing field for the ‘little guy’,

6 minutesAre you looking to level up your content marketing efforts? There is so much that goes into drawing traffic to your website. From web design and development to content creation, online marketing strategies, and much more. It’s a daunting task if you are tackling it all by yourself. For most startups and small businesses, you

4 minutesGearing up for a new business comes with lots of responsibilities and proves to be quite a challenging task. Apart from the efforts made by the business owners, many start-ups fail to achieve a top spot owing to the failure in implementing the right marketing strategies. Making it big requires one to be fledged with

6 minutesInternet marketing or digital marketing as it is called now – it’s simple to get into but can be extremely difficult to master. And that mastery comes with a steep price – a whole lot of your time. Can you afford to spend all of that time learning the ins and outs of internet marketing